Fern Hollow: A Legacy Property Sold
In August 2023 we listed Fern Hollow, a home on 90 acres in Iowa County, WI.
This property in the Driftless region, had scenic trails and stunning vistas, a cozy lodge, ancient trees, big bucks and plentiful turkeys.
Through our listing presentation, we turned the spotlight on Fern Hollow and found its new owner in just 6 days.
On this page you'll find some of that listing presentation and a summary of how we market properties.
First impressions matter
The first interaction potential buyers have with a property is often through online listings. High-quality photos and videos provide a comprehensive view of the property's features, layout, condition and appeal, moving buyers to form a positive initial impression.
This can lead to increased urgency and a higher likelihood potential buyers schedule showings of a property.
Accurate representation is vital
High-quality media ensures that potential buyers see the property as it truly is. This transparency builds trust with buyers, reducing the likelihood of wasted time on both sides due to misrepresentations. It allows potential buyers to visualize themselves on the property, which is a crucial aspect of the decision-making process. Well-crafted media can evoke emotions and create a connection between the buyer and the property.
Set your property apart
Quality media can help differentiate a property from its competition - other properties that are on the market. It conveys a sense of professionalism and care on the part of the seller, which can lead to higher perceived value and potentially justify a higher asking price.
In the age of social media, visually appealing content is more likely to be shared. This organic sharing can expand the property's reach beyond traditional marketing channels, attracting a broader pool of interested buyers.
Videos, in particular, offer the advantage of providing a virtual tour experience that is similar to being on the property. This can be especially valuable for buyers with limited time for physical visits. We have sold properties to buyers who have never even set foot on them.
“
After 52 years of developing a parcel of land in Iowa County into something very special and as we were approaching our mid to late 70s, it became obvious that we could no longer maintain the property at the level it required. After reaching the very difficult decision to sell our property, we reached out to the LandGuys. And, we are so happy that we did. Within 24 hours of contacting them, Luke Wessel and Justin Bernklau met with us at our home. We were drawn to Luke and Justin immediately. They are both very likable and knowledgeable fellows. Within a couple of hours, they too realized they had something very special to work with.
Justin, the media guy, spent portions of 5 days on our property taking many photos inside, outside and with the use of a drone, was able to put together a video that brought tears to our eyes. Justin captured totally the essence of what our property is and was able to showcase it perfectly. Six days after being listed and the video going online, the property sold at asking price with no contingencies. There was so much activity that Luke and Justin were in daily contact with us, sometimes several times a day.
Luke and Justin were very reassuring and helped us feel confident in each step of the process. We had several showings leading up to accepting the final offer. We would certainly recommend that anyone with rural property to sell should contact them.
We think we hit the jackpot with these two people.
Kelly and Carol Heibel
FERN HOLLOW SEllers